Crafting with Soul: The Inspirational Journey of Storoot Handicrafts & Interiors

In the dynamic realm of handicrafts, where each creation is a testament to creativity and dedication, Storoot Handicrafts & Interiors shines as a beacon of artisanal excellence. Founded by the visionary Mr. Jamshad, this Kerala-based enterprise has garnered global acclaim for its exquisite bamboo products, particularly in Europe and the United States.

The Genesis of Storoot

A Tale of Passion and Determination Storoot’s story is rooted in the passion and determination of its founder, Mr. Jamshad. Despite a promising career at a well-known press and channel in Kerala, he chose to follow his heart and pursue his lifelong passion for handicrafts. Inspired by his deep connection to traditional craftsmanship, Mr. Jamshad embarked on a journey of self-discovery and creativity, laying the foundation for what would become Storoot Handicrafts & Interiors.

Nurturing Creativity

Mr. Jamshad’s Childhood Passion for Handicrafts:

From a young age, Mr. Jamshad exhibited a profound interest in handicrafts, drawn to the intricate beauty of natural materials like roots. His childhood was marked by countless hours spent crafting small treasures, each imbued with a unique charm and character. Encouraged by supportive parents who cherished his creations, Mr. Jamshad’s passion for handicrafts only deepened as he grew older. Despite pursuing a successful career after completing his post-graduation, the memories of his childhood creations continued to inspire him. These cherished memories eventually led him to follow his true calling, founding Storoot Handicrafts & Interiors. Today, Storoot stands as a testament to Mr. Jamshad’s enduring passion for handicrafts, a journey that began with humble roots and continues to flourish with each meticulously crafted creation.

sustainable decor & lighting

Crafting with Heart and Soul

The Essence of Storoot’s Creations At Storoot, craftsmanship is more than just a skill; it is an art form infused with soul and heart. Mr Jamshad firmly believes that handcrafted pieces possess a unique life force, resonating with customers who appreciate the authenticity and dedication poured into each design. From intricately woven bamboo baskets to elegantly carved home decor items, every Storoot creation is a labour of love, meticulously crafted to perfection.

Showcasing Excellence

Storoot’s Rise to Prominence Storoot’s dedication to excellence and innovation has been recognised on numerous occasions, but none more prestigious than when it was awarded the title of Best Stall at an international exhibition held in Delhi. Representing the Kerala pavilion, Storoot captivated audiences with its exquisite craftsmanship and distinctive designs, solidifying its reputation as a leading player in the global handicrafts market.


Nature’s Canvas for Creativity Central to Storoot’s success is its innovative use of bamboo, a versatile and sustainable material abundantly found in Kerala. From durable kitchen utensils to intricately designed wall hangings, Storoot showcases the best bamboo products in Kerala, each meticulously crafted to highlight the natural beauty and versatility of this eco-friendly material. By harnessing the inherent qualities of bamboo, Storoot not only creates stunning works of art but also promotes environmental sustainability.

Family bonds and collaborative spirit

The Storoot Legacy While Storoot began as a solo endeavour, it has since evolved into a venture where family support plays a crucial role. Initially met with scepticism from his family, Mr Jamshad’s unwavering dedication and success have gradually earned their wholehearted support. While not a family venture in the traditional sense, Storoot exemplifies the power of familial bonds in the pursuit of a shared dream. Each family member contributes their unique skills and talents, offering assistance during their free time. This collaborative effort has transformed Storoot into more than just a business; it is a symbol of unity, resilience, and shared passion, showcasing the strength of familial bonds in the face of entrepreneurial challenges.

Kerala bamboo product fest in 2024

Honouring Tradition, Embracing Innovation

The Storoot Philosophy Storoot is guided by a philosophy that blends traditional craftsmanship with contemporary design sensibilities. By marrying age-old techniques with modern aesthetics, Storoot creates timeless pieces that appeal to discerning customers seeking authenticity and elegance. Whether it’s preserving ancient weaving techniques or experimenting with innovative design concepts, Storoot remains committed to pushing the boundaries of creativity while staying true to its cultural roots.

Sustainability at the Core

Storoot’s Commitment to the Environment As guardians of the environment, Storoot is committed to sustainability in every aspect of its operations. From responsibly sourcing bamboo to employing eco-friendly production methods, Storoot prioritises environmental stewardship without compromising on quality or creativity. By championing sustainability, Storoot not only contributes to the preservation of our planet but also inspires others to adopt eco-conscious practices in their daily lives.

In a world inundated with mass-produced goods and fleeting trends, Storoot Handicrafts & Interiors stands as a beacon of authenticity, craftsmanship, and sustainability. Through its unwavering dedication to quality, innovation, and environmental responsibility, Storoot continues to captivate audiences worldwide, one meticulously crafted piece at a time. Experience the timeless beauty of artisanal craftsmanship with Storoot, where each creation is imbued with soul, passion, and a deep respect for tradition.

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